Sam Owen

Sam in a few words...


Relationship Coach

Dating Coach 

The One Show 



Contact Us About Sam

Phone: +44 20 8846 0966

Sam's Story

Sam Owen is a relationship coach, psychologist and author. She is an exciting discovery with excellent credentials and a natural, warm, authoritative manner both on and off screen. Sam is a member of the British Psychological Society (BPS) and the Association for Coaching (AC) and her academic background includes: Psychology BSc (Hons), Diploma in Life Coaching and Certificate in Counselling Skills.

Sam is frequently sought after as a relationship expert by media and brands including UKTV, HSBC, Morrisons, Kenco, Kimberly Clark, Hallmark, Freeview, The Telegraph, Bayer and many more. Sam has filmed ‘How to fix your relationship – and when to stop trying’ with BBC Ideas in 2019, which was very well received. Her confident and articulate speaking style has led her to present many engaging keynote talks including speaking at NHS England (to 150 senior leaders), Huddersfield Literature Festival and was invited to speak at the prestigious TEDx. Sam can also be found holding workshops sharing psychological insights and practical help, including when she spoke at Red Smart Women Week (Sept 2018).

Due to Sam’s expertise, and the results she achieves for clients, Sam is often contacted by mainstream media and PR companies to act as a relationship expert and consultant. She is also regularly asked to share her extensive knowledge on radio interviews and live TV appearances such as her previous features on BBC Breakfast, BBC's The One Show, ITV's This Morning, Channel 4’s Steph’s Packed Lunch and an eight-part video series for Telegraph. In 2020, Sam presented a 6 part mini series about virtual online dating for the One Show, in which she shared her dating expertise with participants experimenting this new form of socially distanced dating. Sam is often praised for her on-air manner and clear demonstration of expertise, able to answer many questions, sharing insights with ease.

Sam has worked with a major online dating brand as their ‘Partner Psychologist’. She organised and hosted Manchester’s biggest singles night (in association with Elite Singles) where she set up a live relationship coaching booth at the event offering instant advice at your fingertips. The event was ground breaking and caused quite a stir.

Whilst training as a counsellor Sam took on some fascinating opportunities, such as counselling inmates at the high security male prison, HMP Strangeways and volunteering for the Samaritans.

Sam originally embarked upon a career in counselling but her understanding of human nature led her to a career in life coaching instead. She knew that coaching (rather than counselling) would enable her to help people in a much more uplifting, solution-focused and goal-focused way. Sam offers relationship coaching to clients regardless of whether they are single or in a relationship, recently divorced, widowed or in their fifties and looking for love again. Her approach combines neuropsychology, behavioural psychology, coaching techniques, counselling skills and modern research… and it works! Clients are given a vast array of tools, skills and insights that will help achieve ideal relationships. As the years go by, they utilise the tools and insights she shares with them and thus become increasingly happier within themselves and grow closer to finding lasting love.

Sam Owen currently has three published books with Orion Publishing, Resilient Me: How to worry less and achieve moreAnxiety Free: How to trust yourself and feel calm and her latest book Happy Relationships: 7 simple rules to create harmony and growthpublished in December 2019. All books have enjoyed great success, with Sam sharing her unique approach backed by a wealth of scientific research, along with lots of easy and fun techniques for readers to apply to their real life. Sam’s knowledgeable writing has also featured many major outlets including; Cosmopolitan, Red, Good Housekeeping, Elle in Grazia, Glamour, The Guardian, Stylish Online, BBC radio (national and local), BBC TV, ITV and many more.

Sam has also set up a website for her training/workshops -