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Dean Edwards became a household name, cooking family-friendly recipes on ITV’s Lorraine after regular appearances on ITV’s This Morning in 2009, where his cheerful persona made him a huge favourite to millions of viewers.
After bursting onto the chef circuit - coming second in BBC’s MasterChef Goes Large in 2006 - he sought to change his life radically. Dean left his career as a digger driver to pursue his love of cooking and food.
Bristol-born Dean’s ethos on food is that it should be achievable, simple and above all taste fantastic. The dad-of-one takes inspiration from across the globe but always uses ingredients familiar to us all. His passion for food is infectious and he’s spent years inspiring home cooks up and down the country to get back into the kitchen and enjoy the cooking experience.
Dean has also been a brand ambassador for British Eggs, Philadelphia, British Asparagus, Bacofoil and OXO, to name but a few. He’s also been featured on shows including Good Morning Britain, MasterChef, Take on the Takeaway, Market Kitchen, QVC, Saturday Cookbook and The Big Eat.
A well-known face on the foodie festival scene, Dean is the author of three cookbooks Mincespiration, Feel-Good Family Food and Cook Slow all of which have been greatly received by the public. Dean is also a regular contributor to The Sun’s Fabulous magazine. He’s recently featured in the pages of many outlets including Daily Mail Online, Now magazine, BBC Easycook, Delicious magazine, ASDA Good Living and the Sunday Post.
Dean’s confident and captivating speaking style makes him a food festival favourite! He can often be found of stage hosting live cooking demonstrations, sharing all his knowledgeable tips and tricks, making outstanding food accessible for everyone.
Dean has his own YouTube channel Dean Edwards Proper Food, and he also has a popular account on TikTok!